Elon Musk’s rebrand of Twitter seems to be underway.
via: Verge
X.com now redirects to Twitter.com, following a tweet from Twitter owner Elon Musk today, and an “interim X logo” will replace the Twitter bird logo later today. Leading up to the change, Musk spent a lot of time tweeting about it.
https://t.co/bOUOek5Cvy now points to https://t.co/AYBszklpkE.
Interim X logo goes live later today.
— Elon Musk (@elonmusk) July 23, 2023
Around 12AM ET last night, he started tweeting — and did so for hours — about the Twitter rebrand to X, the one-letter name he’s used repeatedly in company and product names forever. It started with a tweet saying “soon we shall bid adieu to the twitter brand and, gradually, all the birds,” followed by a second tweet adding that “if a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.”
Musk then, over the next several hours, gestured at the change in between other posts and replies, tweeting things like “Deus X,” or replying to other users talking about it. At one point, he joined a Twitter Spaces session called “No one talk until we summon Elon Musk,” and sat silently for almost an hour before unmuting and confirming he would be changing Twitter’s logo tomorrow, adding “we’re cutting the Twitter logo from the building with blowtorches.”
And soon we shall bid adieu to the twitter brand and, gradually, all the birds
— Elon Musk (@elonmusk) July 23, 2023
If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow
— Elon Musk (@elonmusk) July 23, 2023
Deus X
— Elon Musk (@elonmusk) July 23, 2023
Sorry it took so long
— Elon Musk (@elonmusk) July 23, 2023
Musk also reportedly sent an email last night to Twitter employees telling them the company would become X, and that it was the last time he would email from a Twitter address, according a Threads post from Platformer managing editor Zoe Schiffer. She added that she assumes he was talking about the logo, since Twitter’s business was already renamed X corp.
As for what the new logo will look like, Musk didn’t comment specifically, but pin a gif that was posted by Sawyer Merritt, a Twitter user who offered the logo, which he said was used for his discontinued podcast.
— Elon Musk (@elonmusk) July 23, 2023
The letter “X” has been on just about everything Musk has touched for the last two-plus decades. X.com was the original name for Paypal; it’s in his SpaceX company name; it’s in the name for the Tesla SUV; and he has said he wants to turn Twitter into “X, the everything app.” Now he’s finally doing something with the X.com domain he bought back from Paypal in 2017.
Finally rebranding the site will be the clearest declaration yet that this is no longer the same social network that it was before Musk purchased it last year. But it’s far from the only change in the Musk era of Twitter.
