H&M has some major explaining to do.
The clothing retailer has a product page on its website featuring a little Black boy wearing a hoodie that reads’ Coolest Monkey in the Jungle.’
As you can imagine, the social media reaction has been brutal.
— Chris Byers (@neilpickford) January 8, 2018
Officially, FUCK YOU – @hm @hmusa. WHO TOLD YOU THIS WAS OKAY?! WHO LOOKED AT THIS AND SAID, "LOOKS GOOD." WHAT. THE. ABSOLUTE. FUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUCK?! https://t.co/DMme5RKV8K
— Smith?David (@_SmithDavid) January 8, 2018
@hmusa you won’t get another dime of my money! How dare you dress that African American boy up in a hoodie that references him being a monkey! The buck stops here!
— Nef Nef (@Princess_Nef) January 8, 2018
This? In 2018? Stop! Just STOP! Karl-Johan Persson, as CEO what are you going to do to eradicate this racism? Your Board of Directors does not look like it reflects the customers you are going to offend by your website: Do better! @hm @hmusa pic.twitter.com/fE6KfjsIho
— Juliana Welling (@JulianaWelling) January 8, 2018
— Ken (@RevKG) January 8, 2018
@hm @hmusa you are gross, tacky & disgusting. Why didn't you put this shirt on a little white boy? You old white funny looking men in the board room think this is socially acceptable and marketable? Get a clue you lost, racist, insensitive LOSERS!! You piece of SHIT!! #HM #Racist pic.twitter.com/64hsuWfPZa
— Tiffany Brown (@MsFreakyGeekDC) January 8, 2018
Soooo @hm @hmusa I know @NICKIMINAJ and @iJesseWilliams just did a commercial for y’all and then you go and fuck up in a MAJOR way?? There’s no way anybody would have missed this, so somebody thought this was funny?? We’ll see how funny it is after a boycott?? pic.twitter.com/luzzZguLck
— AO (@DamnMeszii) January 8, 2018
We’re not sure who made the call to put this particular hoodie on this particular child, but it was a bad one.
We’re also curious as to how this little boy’s parent/guardian allowed this to happen. It’s only a matter of time before H&M issues an apology.