Rihanna Named New Creative Director of Puma [Photos]

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Rihanna has officially been named the new creative director of Puma.

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There have been rumors swirling for a while, but this morning Rih finally inked the deal and will be overseeing the brand’s women’s line.

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WWD reports:

The singer flew in to Puma’s headquarters in Herzogenaurach, Germany, on Monday for her first creative session with the design team, picking out colors, styles and discussing the line’s direction.

As part of a multi-year partnership with the activewear firm, Rihanna is to take a hands-on approach with Puma’s fitness and training line, including apparel as well as shoes.

The singer “will work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio,” the company said on Tuesday. 

She will also act as the company’s global brand ambassador, joining ranks with Jamaican sprinter Usain Bolt, the world’s fastest man, and football star striker Mario Balotelli, among others, while also fronting Puma’s ad campaign for fall 2015.

Congrats Rih!


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