New Study Shows Rihanna Is the Most Marketable Celebrity

Rihanna most marketable

Rihanna is certainly no stranger to endorsements (Puma, Dior, Stance, Samsung, to name a few) — but did you know she’s the most marketable of all big-name celebrities?

Global information provider, The NPD Group, gave Rihanna an “endorsement score” of 367—?determined from the responses of 92,000 consumer surveys. Her score puts her at the top of the list—?beating out more than 1,000 “big-name” celebrities.

According to NPD, a celebrity is considered to be a strong endorsement opportunity for a brand if the fans of that celebrity are at least 50 percent more likely to use the brand.  The endorsement score shown below reflects the relative marketability of big-name celebrities, based on the total number of brands for whom they would be a strong endorser.  Rihanna’s index score of 367 means that she has almost 3.7 times as many strong brand endorsement opportunities as the average big-name celebrity.  Besides those shown in the chart below, Rihanna outranks other well-known celebrities including Angelina Jolie, Tim McGraw, Coldplay, and Stephen Curry.

Check out the top 10 most marketable celebs below.

Rihanna – 367

Beyoncé – 336

Ne-Yo – 334

Usher – 334

Wiz Khalifa – 325

The Weeknd – 318

Jennifer Lopez – 313

Kevin Hart – 306

Dr. Dre – 301

Khloé Kardashian – 298

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