Kim, Kourtney and Khole Rename 'Khroma Beauty' to 'Kardashian Beauty' to Avoid $10 Million Fine

Khroma Beauty

Khroma Beauty – Kim, Kourtney, and Khloe Kardashian’s debut make-up line has been forced to change its name to Kardashian Beauty.

WWD reports that the rebrand is being made to end a trademark dispute between the sisters and a Florida-based company called Kroma Makeup, which sought $10 million in damages.

An array of Khroma Beauty products had already been produced, promoted and were ready to hit more than 5,000 retailers across the U.S. but now the costly task of relabeling will begin.


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