According to reports, the fast-food giant has suspended it’s “Finger Lickin Good” campaign in the U.K. The commercial included people who were so impressed while eating KFC chicken they had to lick their fingers fully after the meal.
The campaign focused on extreme finger-licking and included KFC’s famous “finger-lickin’ good” tagline. The report states, “It also included billboards with the words: “It’s” and “good” positioned around the mouths of people licking their fingers. A content series focusing on “finger-licking etiquette” was also planned.”
KFC decided to pull the ads after the Advertising Standards Authority received a bunch of complaints from people who thought the ad was inappropriate in the wake of the coronavirus outbreak.
A spokesperson for ASA told AdAge they received 163 complaints about the KFC campaign. He told the outlet, “We have been in touch with KFC, who had already taken the decision to withdraw the ad before we had informed them of the complaints. On that basis, we won’t be taking any further action on this occasion.”
A spokesperson for KFC said, “It doesn’t feel like the right time to be airing this campaign, so we’ve decided to pause it for now—but we’re really proud of it and look forward to bringing it back at a later date.”
[via The Blast]