Hugh Hefner Is Still Alive, Despite Rumors Saying Otherwise [Video]

Rumors surfaced over the weekend that Hugh Hefner passed away — but according to a new Snapchat video from wife Crystal Hefner the 90-year-old is still with us.

The rumors suggested that Hugh passed, but the mansion opted to keep his death a secret to protect the brand.

Snapchat does let you post old video, but it also marks them with a timestamp. This video seems pretty legit — dog filter and all.

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