Have You Heard? This Is Why Everyone’s Suddenly Canceling Their Equinox Membership and Dropping SoulCycle Classes

The billionaire owner of Equinox and SoulCycle is planning to host a high-dollar fundraiser for Donald Trump in the Hamptons later this week — and is now facing backlash AND boycotts.

Real estate developer Stephen Ross — who is chairman and majority owner of the Related Companies, parent company of Equinox Fitness — will host a luncheon on Friday, according to the invitation. Attendees can pay up to $100,000 for a picture with the President and $250,000 to listen in on a roundtable discussion.

via CNN:

The Washington Post first reported the fundraiser, sparking the outrage. The news didn’t sit well with some people who frequent the gym, who assailed it as supporting a President whose inflammatory rhetoric and policies targeting people of color are out of sync with the gym’s progressive and oftentimes famous clientele.

“Hey @Equinox – what’s your policy for canceling memberships once a member finds out your owner is enabling racism and mass murder?” comedian Billy Eichner asked.

“Sorry @soulcycle … you can’t peddle ‘inspiration’ in your classes and have an owner funding hate and racism in the back room,” actor Conrad Ricamora wrote. “Byyyeeeeeeeeeee.”

The Trump campaign and Related have not responded to CNN’s request for comment or further details.
Samantha Bonizzi, a spokesperson for Equinox and SoulCycle, told CNN, “Neither Equinox nor SoulCycle have anything to do with the event later this week and do not support it. As is consistent with our policies, no company profits are used to fund politicians.”

She added, “We are committed to all our members and the communities we live in. We believe in tolerance and equality, and will always stay true to those values. Mr. Ross is a passive investor and is not involved in the management of either business.”

In a sign that the uproar may not be limited to boycott threats on Twitter, Equinox was added to a list of companies to boycott by Shannon Coulter, a self-described consumer advocate who manages Grab Your Wallet, a protest group that targets companies that support the Trump administration.

She said she was adding the company to her list Wednesday morning and encouraged supporters to contact Related Companies. Their demand: “Cancel the Hamptons fundraiser. After that, it will only be possible to be removed if Stephen Ross is no longer with Related Companies.”

LGBTQ publications seemed to be especially offended.

The Advocate magazine noted that while Equinox has “sold itself” as an LGBTQ-friendly business, the Trump administration has stripped “Obama-era protections in schools for trans youth,” banned transgender troops and opposed the Equality Act, “amid other outwardly hostile stances toward the LGBTQ community.”

And in a sign that the outrage could be spreading to other Related Companies businesses, Out magazine Editor-in-Chief Phillip Picardi called for fashion designers to boycott Hudson Yards in New York City — one of the largest and priciest real estate developments in US history (and home to CNN offices) — for Fashion Week.

Picardi wrote on Twitter, “FYI I’m hearing designers for #NYFW are being offered Hudson Yards/the Vessel as a show space. Please, please: Don’t give this man any more publicity or funds.”

If you’re of Equinox and would like to cancel, unfortunately there’s no way to do it online. You must call your club directly and speak to membership advisor.

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