Calvin Klein Releases Gender-Free Fragrance [Video]

BY: Denver Sean

Published 9 years ago

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Calvin Klein isn’t interested in releasing your typical ‘unisex’ fragrance. For their new CK2 scent, the brand is going completely gender-free!

CK2, serves as a follow up to CK One, which debuted in the early 90’s and is aimed to celebrate the diversity of connections between two people.

“CK2 is a new gender-free fragrance that celebrates the endless possibilities of modern connections between two people,” says Camillo Pane, Executive Vice President of category development for Coty Inc to WWD. “We are targeting a new generation that values authenticity and fluidity in their everyday lives, and CK2 encapsulates this in every facet of the brand, whether via the scent, packaging, or campaign creative.”

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