Calvin Klein isn’t interested in releasing your typical ‘unisex’ fragrance. For their new CK2 scent, the brand is going completely gender-free!
CK2, serves as a follow up to CK One, which debuted in the early 90’s and is aimed to celebrate the diversity of connections between two people.
“CK2 is a new gender-free fragrance that celebrates the endless possibilities of modern connections between two people,” says Camillo Pane, Executive Vice President of category development for Coty Inc to WWD. “We are targeting a new generation that values authenticity and fluidity in their everyday lives, and CK2 encapsulates this in every facet of the brand, whether via the scent, packaging, or campaign creative.”
Will you be buying?