Beyoncé’s ‘Black Is King’ was an incredible visual and a ‘gift’ to Black audiences around the world — and that alone makes it a success.
After Yahoo! Finance posted an article suggesting ‘Black Is King’ performed poorly compared to other Disney+ titles on the streaming service, the Beyhive (rightfully) went on the attack.
https://twitter.com/greenleafstan/status/1291523365484793856?s=21
this is why you flopped google outsold https://t.co/mXjS5LEuMy
— ? (@jmiwrld) August 7, 2020
Putting “Beyoncé” and “underwhelms” in the same sentence should be punishable by law https://t.co/e5SlL4iUTq
— Danny Murphy (@kashmeredanny) August 7, 2020
https://twitter.com/kwanwho/status/1291781466096050177?s=21
The article states:
According to exclusive data provided by analytics platform 7Park, the top Disney+ titles between August 1 and August 3 included “Incredibles 2,” “Frozen 2,” “Muppets Now,” and “Hamilton” — with “Black Is King” finishing the weekend at number 10, attracting less than 4% of total Disney+ users.
Meanwhile, “Hamilton” — which made its debut on July 3 — continues to dominate.
On average time spent on the Disney+ platform, users dedicated 22% of their time watching “Hamilton,” compared to only 2.2% for ‘Black Is King’
In response, several uses cited a contrasting report from a site called ‘What’s On Disney Plus,’ suggesting otherwise.
Anyway… https://t.co/oG1URTndOK pic.twitter.com/WsHeuucz5x
— BEYONCÉ SAID MY NAME | KING ??????? ? (@Mood4Eva98) August 6, 2020
https://twitter.com/yalozai01/status/1291766790239014913?s=21
It should be noted, as per the site, that “Disney doesn’t provide actual viewing numbers for Disney+, so this chart is based off the Trending section on my Disney+ app on Sunday morning.”
Only Disney+ knows how ‘Black Is King’ performed — but the question is, does it even matter?
