First Instagram stops playing nice with Twitter, and now Twitter is crossing over into Instagram’s territory by launching their own native photo filters.
Twitter is making a big push to release a series of photo filters to be used inside the official Twitter app before the end of the year, according to sources familiar with the matter.
The goal is to release the camera filters in an application update in time for the holiday season, these sources say. The new version of the app is currently in testing, which may be why we’re seeing Twitter chairman Jack Dorsey post so many black-and-white filtered photos of his Square employees (not to mention the wing of his plane at takeoff, posted just this Saturday morning).
Why push it out before the new year? Perhaps Twitter wants a cut of the inevitable jump in photos we’ll see as everyone goes home for the holidays. Instagram, for instance, saw more than 200 Thanksgiving-related photos posted to its service every second on Thanksgiving Day alone, and ten million Thanksgiving photos posted overall that day. I’d imagine that number will only leap come Christmas and New Year’s.
Keep in mind, this all falls against the backdrop of Instagram, the massively popular Facebook-owned photo app, giving Twitter the ultimate snub on Wednesday, turning off “Cards” functionality and no longer showing Instagram photos properly inside the Twitter stream.
That was the most recent shot in what some have called “the photo wars,” as Instagram and Twitter face off to keep users inside their respective platforms. Facebook’s News Feed has seen a boost in engagement thanks to Instagram photos, as has Twitter’s stream.
via All Things D