Tamar Braxton’s sudden firing from ‘The Real,’ came as a surprise to a lot of people — except the executives at Telepictures, the production company behind the show.
In our exclusive report, we told you the reason for Tamar’s firing had to do with her professionalism on set and the fact that she wasn’t testing well with audiences OR advertisers, but now we have a bit more information as to what exactly went down.
Executives of the hit daytime talk show The Real fired Tamar Braxton because of negative feedback on her ‘ghetto’ persona given by focus groups – as well as on-set insubordination and a rebellion by advertisers.
The show’s sales team made it clear that advertisers did not want her in their segments due to her antics and lack of cooperation.
Specifically, there was an incident a few weeks ago that basically ended her run with the show.
During the final tapings of The Real in early May, the show’s executive producer had reached breaking point with Tamar, who cursed her out in earshot of other staffers on set after being upset she lost a game during the taping.
‘It was an ugly scene. Pinterest was sponsoring the segment and Tamar was genuinely upset she was losing the game.
‘She really acted out during the taping in front of the studio audience and then exploded behind the scenes once the show was done.
Producers had to heavily edit the segment to make it presentable to air on TV, but the sponsor was on set for the segment and witnessed it all,’ the source explains.
According to production people on the show, Tamar’s outbursts on set were frequent. She regularly blew up at the executive producer and oftentimes her husband Vincent Hubert or her co-hosts would work to calm her down.
‘Let’s just say she was becoming unbearable to work with,’ the source added.
In addition to her alleged on-set antics, on paper Tamar wasn’t proving to be ‘worth’ the hassle.
Telepictures decided to conduct focus groups on the show to see what they could do to empower the show for Seasons 3 and 4, as it had been announced that the series had received a two-year renewal on all Fox stations and on BET where it re-airs.
The research from the focus group was not good for Tamar.
‘The focus group research showed that most educated and working women did not identify with Tamar’s show vernacular and her use of words known to be popular among drag queens and some gay men – phrases like “get your life,” “where they do that at,” “have several seats.”
‘It was even said she seemed more suited to be a judge on RuPaul’s Drag Race on Logo instead of a talk show host on The Real,’ revealed the source.
‘The research went on to say that most educated and working women found her to be ‘ghetto’ and that her aggressive eye-rolling, neck-rolling and the smacking of her mouth were indicative of ‘stereotypical behavior that African American women have worked years to overcome,” the source continued.
The combination of the show’s focus group findings, her on-set insubordination and the fact that the sales team for the show had made it clear that advertisers did not want her in their segments due to antics that happened with Pinterest is what ultimately ledWarner Bros. to fire her from the show
And yes, Tamar’s husband Vincent Hubert was a producer of the show — but he knew the network was having issues with his wife long before she got fired. We’re just not sure if SHE knew.
‘He knew they were having problems with her and he shielded Tamar from a lot of what was being said and done, but in the end his producer credit on the show was more about vanity and less about control,’ the source revealed.
Warner Bros. wanted to work out an exit agreement with Tamar that wouldn’t make viewers aware she was being fired. Despite wanting to free themselves of her, they wanted the transition to take place smoothly.
‘Before they could hammer out a joint statement and an agreement that was good for both parties, she posted a cryptic message about betrayal and an unnamed person who she feels ‘stabbed’ her ‘in the back’ after she ‘stupidly trusted’ on Instagram.
‘It’s that type of impulsive behavior and lack of self control that is why she is off the show,’ the source said.
And there you have it.
[via Mail Online]