We’ve been down this road before, but according to a new report from the New York Times — Frank Ocean’s long-awaited ‘Boys Don’t Cry’ album will drop this Friday.
It will be an Apple Music exclusive.
Mr. Ocean, the innovative and enigmatic R&B singer, is set to release his next album, “Boys Don’t Cry,” on Friday through an exclusive deal with Apple Music, according to a person with knowledge of the release plans. The release is also expected to include a major video and a printed publication called “Boys Don’t Cry” that will be distributed at Apple stores.
Mr. Ocean’s album is expected to remain exclusive to Apple for only two weeks before becoming more widely available, according to that person, who was not authorized to discuss the release plans and therefore spoke on condition of anonymity. But it is another coup for Apple, which has struck a series of deals with artists including Drake, Future, Chance the Rapper and the band The 1975, that have each given the company’s streaming service an early lock on a hot new record.
This news comes the day after Frank launched a mysterious live stream video on his website.