A day after The Weeknd announced he’s ending his collaborative clothing line with H&M in response to the brand’s decision to feature in little Black boy in a ‘Coolest Monkey in the World’ hoodie on its website, G-Eazy has done the same.
woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore… pic.twitter.com/P3023iYzAb
— Abel Tesfaye (@theweeknd) January 8, 2018
The rapper announced that he is terminating his partnership with H&M ahead of his upcoming line.
G-Eazy posted on Instagram a drawing of the boy wearing the hoodie, but this time with a crown over his head and “Coolest King in the World” written across his chest.
“Over the past months I was genuinely excited about launching my upcoming line and collaboration with H&M,” the rapper wrote. “Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end.”
“Whether an oblivious oversight or not, it’s truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable,” he continued.
G-Eazy’s collaboration with H&M was expected to launch March 1. You can read his full post below.
