Beyoncé and Jay Z and Solange might be smiling for cameras, but those smiles may soon fade.
According to TiqIQ, since the video leak, the average price for Jay-Z and Beyonce tickets has dropped 13.5% on the secondary market. Before the video was released, the average price across all “On The Run” tour dates was $306.22, behind only Justin Timberlake and Paul McCartney for the most expensive tour of the summer on the secondary market. Now the price has dropped to $264.73, which is still in the top five across upcoming summer tours, but still a far fall from the pre-video average.
Three concerts now have an average price below $200, June 25 at Sun Life Stadium in Miami, July 1 at Gillette Stadium in Foxborough, and July 27 at Investors Group Field in Winnipeg. The Sun Life Stadium concert will be the first of 19 dates for “On The Run.” Not all shows, however, have seen the average price go down. The July 11 concert at MetLife Stadium has an average price of $553.52, 109% above the tour average for the most expensive date on the tour. Their first show at the Rose Bowl in Pasadena is close behind with an average price of $518.38, 95.8% above the tour average.
Even with the drop in price, Jay-Z and Beyonce still have a higher average price than shows from a similar pairing of Eminem and Rihanna. Eminem tickets with Rihanna have an average price of $217.31, 18% below the average for “On The Run,” for the six dates on their “Monster” tour. In fact, at the two venues hosting both tours, Jay-Z and Beyonce tickets are significantly more expensive; 143% more expensive at the Rose Bowl and 144.5% more expensive at MetLife Stadium.
Not to say that it can’t get better, but damn.