Beyoncé and Jay-Z are hoping to quell some of the backlash surrounding their recent Tiffany & Co. campaign by partnering with the luxury jeweler to give out some HBCU scholarship money.
Following the launch of their “About Love” campaign, it’s been announced that Beyoncé and Jay-Z have partnered with Tiffany & Co. for the Love Scholarship program via BeyGOOD and the Shawn Carter Foundation.
Tiffany & Co. has pledge $2 million in scholarship funding for students in the arts and creative fields at the following small private and select state schools: Lincoln University in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, University of Arkansas at Pine Bluff and Central State University in Ohio.
“We would like to thank the Shawn Carter Foundation, BeyGOOD, The Carters and the Tiffany & Co. family for including Lincoln University in this amazing gift,” Dr. Brenda A. Allen, president of Lincoln University said in a statement. “Lincoln has placed a high priority on supporting the arts and humanities on our campus. Providing financial support for students pursuing these majors enhances their ability to more fully engage their studies.”
Beyoncé has awarded scholarships through her BeyGOOD foundation and her 2018 Coachella performance (which was immortalized in her Netflix documentary “Homecoming”) paid homage to HBCUs.
Jay-Z has also assisted students including hosting an HBCU bus tour in 2019.
Let this serve as a lesson! If you piss off the arts and humanities community with blood diamonds and the commercialization of a Basquiat painting, just open your purse and throw out some money. Problem solved.