Apple is NOT playing around when it comes to their exclusive deals.
As you know, Drake signed a $20 million exclusivity deal with Apple Music. Lil Wayne (who happens to be a Tidal co-owner) held his LilWeezyAna Fest in New Orleans tonight that benefits after-school programs in Louisiana.
Because of Wayne’s affiliation, Tidal became the official broadcaster of the live stream — which was all good, until it came to Drake.
Prior to the show, Apple reportedly threatened to sue Tidal if they broadcasted Drake’s performance.
via Page Six:
A source told us, “Legal letters have been sent to Tidal warning that Drake cannot appear on the Tidal stream of the festival, either solo or part of a group, and if the warning was ignored, the liabilities could be up to $20 million.
“This event is for charity, Drake is doing two songs. Why does Apple think it can dictate to artists where and when they can perform?”
Because Apple wasn’t playing any games, Tidal cut the stream during Drake’s set.
1/2 Apple is interfering with artistry and will not allow this artist to stream. Sorry for Big Brother’s inconvenience.
— TIDAL (@TIDAL) August 29, 2015
2/2 We'll be back after the performance.
— TIDAL (@TIDAL) August 29, 2015
An exclusive deal is an exclusive deal, sorry Tidal.
