How many people have alerts set for October 30th so they can get that new Ivy Park? Queen B announced the line’s second collaboration with Adidas will be here next week! The first sold-out drop was released back in January.
via: People
The 39-year-old singer teased the upcoming unisex line, “Drip 2,” on Instagram, sharing a 15-second teaser that read “This Is My Park” with the caption “DRIP 2 October 30.” The teaser was also shared on Ivy Park’s official Instagram page
Ivy Park furthered promoted the collaboration with several photos of Beyoncé modeling the colorful pieces, which included bright neon track sets, a sea foam green pastel bodysuit, new sneakers, belt bags and much more. No additional details about the new line have been revealed yet.
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Beyoncé previously released her Ivy Park collection with Topshop, but cut ties with the fast-fashion brand in fall of 2018. She announced her new expansion of the line with Adidas on the both her website sneaker brand’s in April 2019.
“Adidas and Beyoncé have announced a multi-layered partnership that will include inspiring and empowering the next generation of creators, driving positive change in the world through sports, and identifying new business opportunities,” a joint statement on the site read at the time.
The release also noted that, as the owner of Ivy Park, Beyoncé is “one of the first black women to be the sole owner of an athleisure brand.”
“This is the partnership of a lifetime for me,” Beyoncé added. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business.”
“I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader,” she continued.
The second Ivy Park x Adidas line debuts on October 30.
IVY PARK DRIP 2 — Oct. 30.#adidasxIVYPARK #ThisIsMyPark pic.twitter.com/IZzDf1VdjL
— BEYONCÉ LEGION (@BeyLegion) October 22, 2020
Beyonce you wrong for releasing this right before rent is due, but take my money!
