DAWN (formerly Dawn Richard) is taking things to new heights (literally) with her latest video.
She released a visual for her song “Not Above That” and it makes use of the latest virtual reality technology. The 3D VR visual takes you on a space odyssey where you can explore outer space in a spacecraft.
“Instead of just shooting people in 360, we wanted to make you feel presence in another dimension,” Richard says. “Instead of a VR piece that’s just images, we want to add storytelling to that platform.”
It’s not the first time the singer has tried to push things past where they currently stand. Once a member of Sean Combs-assembled R&B girl group Danity Kane (shout out to Making the Band 3!), Richard reinvented herself as a fiercely independent, self-financed solo act. Over the course of a handful of EPs and albums, she blurred genre lines both musical and literary, exploring fantasy and sci-fi themes while pulling in influences from ’80s pop to ambient. And increasingly, as her music became more digitally influenced (“Not Above That” hit Number One on the iTunes “electronic” chart when it was released in January), so did her visual thinking: in April, she headlined YouTube’s first-ever Live 360 performance livestream.
Check out the video below. We have to admit — it’s pretty awesome!