Toys ‘R’ Us is being resurrected, thanks to Macy’s.
via: HypeBeast
Fuelling everyone’s ’90s nostalgia, the company has revealed plans to open up flagships, pop-ups, airport shops as well as mini-stores within other retailers across North America ahead of the 2021 holiday season. WHP recently became the majority shareholder in Tru Kids Inc., which is the parent company to Toys R Us, Babies”R”Us, Geoffrey the Giraffe brands and 20 other toy and baby brands.
According to WHP CEO Yehuda Shmidman, the company is “taking the reins of the world’s leading toy brand at a time when the category is up 16% and consumer demand for toys is at an all-time high.” Toys R Us will be making an official return to 400 Macy’s department stores throughout the US in 2022. At the moment, Macy’s website has a dedicated section for Toys R US online shopping department. Check it out here for more information.
We are BACK and proud to announce our new partnership with @Macys. You can now purchase toys online and there will be 400 stores inside Macy’s throughout the US in 2022! Check out https://t.co/uGZMjODwAV for updates. This is only the beginning with much more to come – stay tuned! pic.twitter.com/Pp6HMhOg8D
— Toys"R"Us (@ToysRUs) August 19, 2021
The Toys ‘R’ Us website was briefly supported by Target two years ago, but that alliance eventually ran its course as well.
