41-year-old Mary J. Blige came under fire this year for her cameo in a Burger King commercial where she sang about the company’s new crispy chicken wrap. While some found it hilarious, others found it racially charged and expressed deep frustration. Mary stopped by The Angie Martinez Show to discuss the backlash.
“I felt there was no need for me to say anything because everyone was running with it and crucifying me,” she said. “So I just pulled back and I watched everyone and everything. It’s just something that I thought would have been great for my brand.”
She went online looking for her remix to Fat Joe’s “Another Round,” and ended up discovering the video. “It just broke my heart. People were going crazy,” shared Mary. “What this did, it exposed everyone and everything that was in my life.”
“I wanted to crawl under the bed,” she said. “It was a mistake, but I did it because I thought it was something that wouldn’t come out like that. It was sold to us that I would be shot in an iconic way. I was looking for someone to have mercy, but no one had mercy. It was a learning experience. It hurt my feelings. It crushed me for like two days.”
“All those fair-weather friends that were online popping junk… That’s the kind of stuff that hurt my feelings so bad.”
“I want to apologize to everyone that was offended or thought that I would do something so disrespectful to our culture. I would never do anything like that purposely. I thought I was doing something right, so forgive me.”
Despite reports that she earned $2 million for the campaign, she claims they were untrue “It was about a branding opportunity,” explained Mary, who was offered over $2 million to be a Proactiv spokesperson, but turned it down because she didn’t personally use the brand.
“At the end of the day, it’s something I always wanted to do and dreamed about and that’s why I did it.”