LeBron James Hazes His New Rookie Bronny In A Hilarious Nike Ad

BY: Walker

Published 3 weeks ago

Every rookie gets welcomed to the NBA a little differently, but part of the process of becoming a pro is dealing with the many tasks that come with being the newest member of a team. That includes carrying bags for veterans, picking up food for the team plane, and often being on the butt end of jokes.

On Tuesday afternoon, LeBron posted a Nike ad to his social media that depicted him putting his son Bronny James through some lighthearted rookie hazing.

In the video, a gleeful LeBron fills Bronny’s car with cereal and observes his miffed reaction.

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“Hey rook! You better not be late,” LeBron taunts.

“Are you serious? Come on, man,” Bronny replies.

“Hey. Clean up my driveway. It’s a mess,” LeBron says as Bronny tells him he’s “too old for this.”

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The Jameses are widely expected to see the floor together during Los Angeles’s opener against the Minnesota Timberwolves, and their humorous interplay—as well as their on-court fit—will be a storyline to watch in basketball this season.

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