British celebs including Tinie Tempah, former footballer Sol Campbell, actor David Harewood and olympian Ade Adepitan are lending their support to a new campaign called Operation Black Vote.
The purpose of Operation Black Vote is to draw attention and encourage minorities to register to vote before the deadline.
The campaign features four posters with photographs taken by leading photographer Rankin and a 60-second online, made by ad agency Saatchi and Saatchi.
The campaign features four posters with photographs taken by leading photographer Rankin and an online 60-second advert starring Harewood, made by ad agency Saatchi and Saatchi.
Launching the campaign, Harewood said voting was the only way to change institutions such as Westminster and make them more representative of a multicultural Britain.
The imagery is striking. As we approach the 2016 presidential elections, it definitely gives us something to think about.