Instagram is getting rid of its “like” counts — possibly for good.
After testing the removal of ‘likes’ in other countries, they’re bringing the test to the US.
IG CEO Adam Mosseri made the announcement, explaining the platform will experiment with hiding likes for US-based accounts starting next week.
Instagram will slowly roll out the changes, removing publicly visible engagement metrics for a limited number of IG accounts.
The person who posts a picture or video will still be able to see how many likes it gets.
WATCH: Instagram CEO Adam Mosseri announces that the platform will start hiding likes for US audiences starting next week. It's the latest step in Instagram’s quest to become the safest place on the internet. https://t.co/BGkMG57rdk #WIRED25 pic.twitter.com/WNTyAPVhaD
— WIRED (@WIRED) November 9, 2019
Are you ready for a like-less future?