
NEWS
Oscar-winning director Spike Lee, collaborated with Black Panther star and newly appointed Coach menswear ambassador Michael B. Jordan, in an inspiring short film for the Coach "Words Matter" Campaign. The film is set in the desert, with a beautiful vintage look, it shows Jordan finding rocks with the negative words, "Hatred," "Evil," "Bigotry," "Lies," - written on them, and throwing them away. He then discovers rocks with the uplifting words, "Courage," "Truth," "Dream," and "Love" showcasing the power of words.