Say What Now? Target Advertises Plus-Size Dress Using Pregnant Woman [Photos]

What’s the difference between being a plus-sized woman and pregnant? According to Target, nothing!

The retailer caused quite a stir this morning after it was discovered that a pregnant woman was used in place of a plus-sized model on their website.

Target’s Merona Women’s Plus-Size Short-Sleeve V-Neck Maxi Dress in Black/Cream was placed on what appears to be a maternity model in product shots on Target.com. The photos have since been removed, leaving the dress description with no accompanying images for the time being.

The company has released a statement, saying the image was an error due to “a garment at a photo shoot being mislabeled.”

The rep added,

“We apologize for any discomfort or offense this error might have caused. As soon as we were made aware of the error, we worked to remove the image from Target.com. This error was completely unintentional and the result of an unfortunate oversight. We appreciate the error being called to our attention and will work hard to ensure something like this doesn’t happen again.”

It’s a cute dress though!