“I am super excited to announce that I am the new face of @esteelauder!!,” the star posted on Instagram. “I still can’t believe it myself!”
Kendall has known about her new role for a few months, but had to wait to reveal it to the rest of the world.
“It honestly feels like a dream to represent such an iconic beauty brand — it is an incredible honor and quite humbling,” she says in a press release. “I found out when I was backstage at Paris fashion week, and all this time I’ve had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder.”
Estée Lauder Global Brand President Jane Hertzmark Hudis adds,
“She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.”
Needless to say, Kendall already has a super bright future ahead of her.
Go behind the scenes of Kendall’s campaign below:
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