Rihanna goes dark with her new video for “What Now“.
Directed by The Uprising Creative, the clip was shot over the summer in Phuket, Thailand. There isn’t much to the video — but it’s far from boring. When speaking on the video, Rihanna said:
“It’s gonna be kinda eery, very creepy because ‘What Now’ is one of those songs that you can get really boring with the visual. Everybody’s probably expecting like a narrative type of video, a love story of some sorts, something really soft and pretty. It is pretty and kinda soft, but it’s really a little demented.”
We love it. Check out the clip below!
Sidebar: Did you know Rihanna’s receiving the first-ever ICON award?