H&M has some major explaining to do.
The clothing retailer has a product page on its website featuring a little Black boy wearing a hoodie that reads' Coolest Monkey in the Jungle.'
As you can imagine, the social media reaction has been brutal.
We're not sure who made the call to put this particular hoodie on this particular child, but it was a bad one.
We're also curious as to how this little boy's parent/guardian allowed this to happen. It's only a matter of time before H&M issues an apology.