H&M has some major explaining to do.
The clothing retailer has a product page on its website featuring a little Black boy wearing a hoodie that reads’ Coolest Monkey in the Jungle.’
As you can imagine, the social media reaction has been brutal.
This marketing is disgusting @hmusa and you will never get another penny from this family.#blacklivesmatter pic.twitter.com/neBjBrwnkr
— Chris Byers (@neilpickford) January 8, 2018
Officially, FUCK YOU – @hm @hmusa. WHO TOLD YOU THIS WAS OKAY?! WHO LOOKED AT THIS AND SAID, "LOOKS GOOD." WHAT. THE. ABSOLUTE. FUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUCK?! https://t.co/DMme5RKV8K
— ????????? ?(????)?" ? (@_SmithDavid) January 8, 2018
@hmusa you won’t get another dime of my money! How dare you dress that African American boy up in a hoodie that references him being a monkey! The buck stops here!
— Personal Assistant to Uncle Clifford (@Princess_Nef) January 8, 2018
https://twitter.com/JulianaWelling/status/950246874719531008
@hm @hmusa how are you going to make this right? This is BAD…really BAD!!
— Ken (@RevKG) January 8, 2018
https://twitter.com/MsFreakyGeekDC/status/950242255239090181
https://twitter.com/DamnMeszii/status/950236838760984576
We’re not sure who made the call to put this particular hoodie on this particular child, but it was a bad one.
We’re also curious as to how this little boy’s parent/guardian allowed this to happen. It’s only a matter of time before H&M issues an apology.
