Just a few weeks after announcing its latest price hike, Netflix announced it’s cracking down on the widespread practice of password sharing between people who don’t live in the same household.
The cost of streaming services (along with countless other things) continues to incrementally rise, and Netflix once again hiked prices earlier this year. As well, it’s been a little over a year since the streaming service reportedly began putting out feelers for cracking down on password sharing. In other words, using your parents’ account probably wasn’t a practice that could last forever, and Netflix began to send out warnings (and requiring codes) to that effect. That crackdown is growing more serious now, it seems, with additional costs in certain countries.
(Those Bridgerton sex-scene props don’t pay for themselves!)
“We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium plans,” wrote Chengyi Long, director of product innovation at Netflix, on the streaming service’s website. “While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared. As a result, accounts are being shared between households — impacting our ability to invest in great new TV and films for our members.”
Netflix is hating.