LL Cool J will present Tyler, The Creator with the Rock The Bells Cultural Influence Award during the 2021 BET Hip Hop Awards. According to a press release, the honor, which was created in partnership with LL’s Rock The Bells brand, acknowledges “a younger, innovative, otherworldly artist that has significantly impacted the culture — while uplifting their community.”
At this year’s BET Hip-Hop Awards airing October 5 at 9 pm ET, LL Cool J will be presenting Tyler The Creator with a new award named after LL’s most impactful hit. The Rock The Bells Cultural Influence Award will recognize the growth and widespread effect Tyler has had over the past decade of rap music, representing a way for the older generation of hip-hop pioneers to recognize their successors — and maybe inform viewers on a little bit more hip-hop history.
Meanwhile, the awards themselves were actually filmed this week on Thursday, September 30, giving LL a chance to address the occasion via a statement from BET. “I am proud to honor Tyler, The Creator, with the first-ever Rock The Bells cultural influence award, which celebrates an artist who continues to break down the conventional boundaries of hip hop culture,” he said.
In addition, Tyler is nominated for four awards including, Hip Hop Album of the Year for his album Call Me If You Get Lost, Artist of the Year, Best Live Performer, and Producer of the Year. The honor follows Tyler’s mind-(and everything else)blowing performance of album single “Lumberjack” at the BET Awards earlier this year. Tyler said of the experience, “I was so hype to perform at the BET Awards. I don’t think people understand, dude. Having Durk and Lil Baby and Styles P just tell me how good the performance was meant a lot. I just never felt like my style of music would ever have been, not even appreciated, but allowed on there. And because of that, I would mock it. It was like a defense mechanism because I felt like I wasn’t accepted by that audience. But when they asked me this year, man, I was enthralled. I was so happy.”
The BET Hip-Hop Awards are set to air next Tuesday (Oct. 5) on BET.