Kim Kardashian West and her sisters announced yesterday they’re closing their remaining DASH stores across the country — which makes sense considering they’re all on to bigger and better things.
In fact, Kim is preparing to launch another new brand — a line of lingerie and shapewear.
Sources close to KKW tell us for the last several months Kim’s been developing a new brand that will serve all women. We’re told it’s not just Kim’s name that will appear on the product … she’s had a hand in just about every aspect of the line’s foundation — from design to marketing — and will run it top to bottom.
Our sources say Kim’s teamed up with the same group behind Khloe‘s successful Good American brand as well as Frame and MR Porter. We’re told Kim’s line won’t be just a limited luxury brand, instead she’s aiming to serve the masses.
The line is due out later this year.