The ongoing drama between Kanye West and his collaborative partners Adidas and Gap continues this week.
Kanye West’s grievances with Adidas and Gap have been made readily apparent on social media by Kanye himself, and now he wants to “go it alone,” according to a new interview with Bloomberg. After accusing both companies of falling short in their obligations and stealing designs while making odd demands and stonewalling on product approvals, Kanye now apparently believes that he can fund his Yeezy apparel and footwear design, manufacture, and marketing himself.
Among his demands to his business partners are opening brick-and-mortar Yeezy stores (at a time when retail is moving more and more online), a 20% royalty from all the shoes bearing his name from Adidas (he already receives around $200 million in annual royalties and does not front the cost of research, development, or manufacture of the shoes), and chairs on both companies’ boards of directors.
While he acknowledges that both deals have been quite lucrative for him — his “billionaire” status is based largely on the long-term health of those deals and the royalties he receives from them — he is adamant that he can do just as well on his own. He also recognizes that these contracts both have long remaining terms; his Adidas deal expires in 2026, while his Gap one will remain in effect until 2030.
“It’s time for me to go it alone,” he told Bloomberg. “It’s fine. I made the companies money. The companies made me money. We created ideas that will change apparel forever. Like the round jacket, the foam runner, the slides that have changed the shoe industry. Now it’s time for Ye to make the new industry. No more companies standing in between me and the audience… They my new baby mamas. I guess we’re just going to have to co-parent those 350s.”