Kanye West and Adidas are taking their relationship to the next level — and it could end up making Kanye a BILLION dollars.
Today, the Adidas went public with details of a long-term relationship with Kanye that will include the creation of sneakers, apparel, gear, and retail stores for his Yeezy line.
The new partnership between the two will form an entity called “adidas + KANYE WEST.”
“These past two years adidas and Yeezy have given a glimpse into our future,” West said, via press release. “This partnership illustrates that anyone with a dream can dream without limitations.”
According to adidas, the new relationship will extend the scope of West’s influence beyond just lifestyle product—the adidas + KANYE WEST imprint will also contribute on performance designs. Adidas CMO Eric Liedtke commented on this new direction.
“With adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye’s creativity,” he said. “This is what adidas has always been about, empowering creators to create the new.”
TMZ adds that the deal is giving Kanye his own design team and that projections see profits earning Kanye upwards of a billion dollars.