Adele is unstoppable.
According to Billboard, Adele’s 25 is on track to break *NSYNC’s one-week Nielsen-era U.S. album sales record of 2.42 million sold.
Adele is projected to sell at LEAST 2.5 million in pure album sales its first week and already sold more than 900,000 copies ALONE via iTunes on its first day of release.
*NSYNC currently owns the single largest sales week for an album since Nielsen Music began tracking point-of-sale music purchases in 1991. (Prior to 1991, there was no authoritative music sales tracking service in the U.S. and thus, it was mostly unknown how many copies of an album or song/single were sold in a single week.)
*NSYNC’s No Strings Attached debuted with 2,416,000 sold in the week ending March 26, 2000. No Strings Attached has since remained the
Nielsen Music’s tracking week runs Friday through Thursday each week, so 25’s first week will conclude on Nov. 26. Billboard is scheduled to report 25’s debut week sales on Nov. 29, once Nielsen has finished processing its weekly data.
Before 25’s release, it was reported that the album shipped 3.6 million physical copies to retailers. In addition, sources were forecasting 25’s CD configuration to sell 1.5 million in its first week, while its digital edition could move another 1 million (meaning, its first week might be at least 2.5 million in total).