April 18, 2008 At The Bodega With Mrs. Beck!
Love muffins, here is another fun filled read from the super duper splendiferous Melissa Beck!
Sometimes when I’m aimlessly shopping, I can make a decision based on packaging alone. My husband said that I’m every marketer’s dream because I am very much swayed by the sight and sound of a product. For example, I totally bought carpet from Empire because I believe the “eight hundred five eight eight two three hundred empiiiiire” song is, quite frankly, a well-written jingle. I like to sing along with the commercial like a freak. I’ll eat a gang of cheese just because it’s “crumb-elievable” which is so stupid, but that’s who I am. I have brand loyalty and if you can get me on the page and your product works, then I’m in for life.I’m a diehard Queen Helene fan and it all started with the packaging. There’s something really retro, power to the people, 70s about it. When I am at the CVS and I’m looking to solve all my ashy needs, I go straight to Queen Helene first. From pure cocoa butters in stick form (ooh, we have to discuss that) to the gigantic barrel of the lotion, I am so in based solely on the khaki box with the red stripe and the cursive “Queen Helene” across the top. Swear on my ovaries, I have been known to pump a black fist, all giddy, when I am purchasing. I have no idea why I associate it with ethnic pride, but it keeps me happy so whatever. I know. I should get a life, totally.
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