The always arrogant Diddy sent out the below challenge as part of his promotional campaign for his new women’s fragrance, Unforgivable.

“I challenge all of my female counterparts that have fragrances…that my fragrance is better than theirs,” Diddy boasts. “I’m a man and I know how women should smell!”

You know my girl Mariah Carey who just released “M by Mariah Carey” had to put Diddy in his place!

“I heard about this competition, and I wish Puff all the best with his new fragrance, but I think we’re actually appealing to different types of women,” says Mimi. “M by Mariah Carey is about being unforgettable, not unforgivable. It’s not about a ménage � trois or a one night stand, it’s for the woman who wants the man to fall in love with her immediately, stay in love, and treat her like royalty.”

Pow! Did Mimi say that or did she say that! Take me higher lord! Team “M By Mariah Carey” all the way! Stay tuned for Diddy’s response!

Checkout Extra’s inside look at P. Diddy’s “The Real White Party” held in East Hampton, NY last Sunday.

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Sienna Miller partied like a rock star in Ibiza, after being invited to stay on P. Diddy’s enormous yacht. SM rocking gold boots was photographed by the paparazzi club hopping with her protective sugar plums until the wee hours of the morning on Monday! (Looks like blissful fun!)

Meanwhile Diddy Mack according to The Sunday Mirror:

“He is expecting romance. He has candles and endless bottles of fine Cristal champagne on ice.” Sienna Miller and P. Diddy? Love muffins what do you really think?”

Check out Diddy and Letoya Luckett. She makes an appearance in his video for “Diddy Rock”, the fourth released single from his lackluster album Press Play. This song is hella specwackular. Radio stations don’t even play it anymore! Face it Diddy, the best part of this video will be Latoya and that’s it!

The New York Post’s Page Six is reporting a break up between P. Diddy and his super longtime girlfriend, Kim Porter.

Sources inside Combs’ camp told Page Six that Porter moved out of his apartment here and she isn’t going back.

“Kim is in Louisiana filming a movie right now, and when it’s done she’s moving to L.A.,” the insider said.

Porter has already bought a posh pad in Beverly Hills for her and her four children – three of whom, Christian, 10, and twins D’Lila and Jessie, 7 months, are Diddy’s.

“She is focusing on her career as a model and actress and raising her children,” our source said. “They are the best of friends, but they just can’t be together right now.”

If this is true, it’s definitely time! Kim has played the sucka for too long, and she should be able to focus on her career and her family without all of the extra craziness (and lothario rumors) that comes along with the Diddy package!

Even with all of that going on, one thing you must keep in mind is that Diddy knows how to do one thing right and that thing is throwing a party. Here he is getting down at this Independence Day party in the Hamptons. He brought his friends DJ D-Nice and Cassie of course, along with Melinda Williams. And no, that’s not Paris Hilton you’re looking at. It’s the cheaper version, Paris’ look-a-like Natalie Reid.

Did you ever expect to see something like this? Over the weekend, the Prince William and Prince Harry celebrated and honored their mother Diana at this year’s memorial concert. Tom Jones, Lily Allen, Take That, Duran Duran, Joss Stone and Kanye West all performed, and Diddy dropped through the after party. Looks like the boys from America and the boys across the pond had a good time together!