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February 13, 2008 “Touch My Body” Reviews Are In!!
“Touch My Body” Reviews
Erik Bradley
Music Director, B-96, Chicago, IL
“‘Touch My Body’ picks right up where The Emancipation Of Mimi left off. It’s another classic Mariah mid-tempo SMASH with a hook that will stick with you for days. The reaction to it thus far has been incredible…I believe at the end of the day this will be Mariah’s 18th #1 single. I’ve heard many of the songs on E=MC2 and not only is it full of killer songs, I feel it stands just as tall (perhaps taller) than T.E.O.M. Here comes another 10+ million worldwide sales and more time at the top of the charts for MC!”
Todd Martens
Staff Writer, Los Angeles Times
The Mariah formula: First listen on ‘Touch My Body’
Pop star Mariah Carey unveiled today her new single and the science-friendly title of her new album, “E=MC2,” due April 15. The title alone already does Janet Jackson one better. The latter went all sci-fi with her latest video, “Feedback,” but Mariah is cutting out the B-movie trappings and going straight to the equation.
So is Mariah unveiling her inner Albert Einstein with the title? Or is she leaking the formula that goes into crafting a mega-hit?
E = extreme, acrobatic-like wailing.
M = multimillion-dollar production team. (Billboard.com writes that the A-list lineup cooking with Mariah in the M lab includes Jermaine Dupri, will.i.am, Stargate and Bryan Michael Cox, among others.)
C2 = Club songs multiplied by colossal ballads.
All right, so the title is certainly a not-so-subtle nod to her top-selling 2005 album, “The Emancipation of Mimi.” The first single, “Touch My Body,” hit radio today. It was produced by C “Tricky” Stewart and The Dream, the pair who worked on Rihanna’s Grammy-winning “Umbrella.”
So how is it? “Touch My Body” rides a relatively restrained slow-dance groove, with some light, orchestral-synth flourishes thrown in. The rhythm is almost completely carried by an effortless keyboard bump, the easygoing repetitiveness of which eventually wears the listener down, and sets up a delicate frame for Carey to sing around.
She pulls back when the song picks up the pace, and Carey keeps it simple here, playing with tempos rather than range. Indeed, she almost quietly slides into the chorus. “If you run around and brag about this secret rendezvous, I will hunt you down,” she sings, letting the last line trail off. But you don’t necessarily believe her, as the feel is more playful that sinful.
The song will be getting the full blockbuster treatment, as “Rush Hour” director Brett Ratner shot the video for the cut.
Blender
Mariah’s New Sex Tape-Themed Smash
WHO: Mariah Carey
WHAT: “Touch My Body”
WHY: While Mariah’s new album, E=MC2, is set to be one of the year’s biggest, this introductory single is downright subtle – yet effective. Co-written by The-Dream and produced by Tricky (a.k.a. the dudes behind “Umbrella”), “Touch My Body” rides the same never ending snap blueprint T-Pain used to brilliant effect on last year’s feather-light super hit “Buy U A Drank (Shawty Snappin’).” You won’t mind hearing it on the radio and TV every 10 minutes for the next few months – this thing sooths as it repeats. Here, Mariah is focused on one thing: “Come on and give me what I deserve and touch my body,” she coos. And make no mistake, she wants to be touched on her terms only: “Cause if you run your mouth and brag about this secret rendezvous, I will hunt you down.” She even thinks about the possible ramifications of her touchy tryst when she sings, “If there’s a camera up in here then I best not catch this flick on YouTube” (nevermind the fact that the video in question would never get past YouTube censors). A pop genius making genius pop. (4 out of 5 stars!)
Tonya
February 13, 2008 at 4:18 am
Reviews sound good so far
Jaded
February 13, 2008 at 5:10 am
Yeahhh, B96! I listen to them.
Anyways I cant wait for this album, I hope its better than Emancipation. Also this song is hot.
Chance
February 13, 2008 at 5:59 am
Okay, now I’m REALLY excited to hear the album.
I loved loved loved E.O.M.M…. I listented to it countless times from start to finish and still listen it it from time to time.
I didn’t think she could top it… I’ll have to see… I’ll definitely purchase the new album… hopefully you’ll have another post about MC2… I’ll tell you what I think about it.
LadyBanks
February 13, 2008 at 8:01 am
the song is just ok to me, but i am happy to see them putting her back into the Pop category where she belongs. MC is about as RnB as Justin Timberlake
Jar*
February 13, 2008 at 8:54 am
Emancipation = Mariah Carey2 gotta loveit!
pwils
February 13, 2008 at 10:18 am
B.Scott!
Now you KNOW I was crunk to hear this new Mariah.. Just in time for SPRING!!! YES!
The more I listen to it the more I love it.. Mariah is coming to hit us with the subtle cute R&B.
Do you HEAR the little “oh’s” and “oh yea” in the background?!
I see you… 2nd to Discipline of course.. I’m crunk for E=MC²
Jorgie
February 13, 2008 at 10:18 am
I do think the title is pretty clever.
I wonder if B will post the bad reviews too? Most likely not.
cooldude
February 14, 2008 at 8:30 am
thats weird alot of the feedback i’m hearing is not to good.
leo
February 14, 2008 at 12:07 pm
finally…. we’ve been waiting for almost 3 years and seems it was worth it cuz the single just rocks,,it’s so hot and her voice sounds amazing and there’s a good chance it will be another no1 single
Manuel
February 14, 2008 at 3:53 pm
who cares about the bad reviews if most of them are good
LeAnne
February 14, 2008 at 5:00 pm
I hated this song at first, but i like it now. I just wish MiMi would sing something more mature. She’s too old to be singing songs like this and they tend to get redundant. Every song on her E.O.M.M was just like this one.
hairsmystory.com
Edd
February 16, 2008 at 9:04 pm
I love it! Love the melody! It will be her #18th hit!!! GO HILLARY & GO MC!
DAVE
March 1, 2008 at 5:29 pm
THIS SUCKS. THIS IS SUCH GARBAGE.