October 22, 2007 “M by Mariah Carey” In Vogue Australia!

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Checkout what Mimi had to say about her new fragrance “M by Mariah Carey” (which is reportedly flying off the shelves) in the current issue of Vogue Australia.

Mariah worked closely with Elizabeth Arden on its creation, from concept to the final product. Perfumers Carlos Benaim and Loc Dong of International Flavors and Fragrances, worked with her to capture her essence, drawing inspirations from her favourite travel destinations, the isle of Capri and Morocco. To make the scent her own, Mariah included a unique marshmallow accord, reminiscent of childhood days spent in the kitchen with her father. And as a final flourish, the singer’s signature butterfly (the title of her 1997 hit album) acts as a perfume stopper marking the product as undeniably Mariah Carey.

In her home town of New York City to promote the fragrance, and wearing a figure-hugging Roberto Cavalli gown with sky-high Azzedine Alaia shoes, she shares her thoughts on the project.


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Read the full article HERE!

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