September 25, 2007 Is Being Skinny Worth It?

anorexia-ad-copy092407.jpg

Italian fashion brand Nolita’s new ad campaign features 27-year-old Isabelle Caro and are being displayed all over fashion week in Milan. Isabella weighs 641bs and has been suffering from anorexia since the age of 13. She has decided to appear naked in the campaign because she wants to show young people the dangers of anorexia.

“to use the naked body to show everyone the reality of this illness, caused in most cases by the stereotypes imposed by the world of fashion.”

Giorgio Armani has spoken out about the ad by saying: “Anorexia has reasons which are not linked to fashion. Even people who take no notice of fashion get anorexic.”

Well I was very shocked when I first saw the ad but I guess that’s the point right? I’m kinda torn about this one. What do you think love muffins?

Click on the “Show More” to the right to see the original.

anorexia-ad092407.jpg

9 Comments

NOTE: We here at LBS have adopted the use of Gravatars, little icons/avatars that appear directly beside your name on this site's comments, and most likely, all of the rest of the blogs you visit. You can get a Free Gravatar account, and any other site that supports it will show your avatar also!

  • Dayum she Look Nasty.. and those lil prungy looking tittys!

  • A MESS!!!!!!!!!!!!!!!!!!!!!!!!!!

  • Whew this is deep! I had to gank this and blog about it to spread the message. I am sending this to as many people as I can through email, blogging and bulletins. You never know if there is someone among your circle who maybe suffering from this disease. Thanks for educating us about anorexia, you find some interesting stuff to blog about.

  • Of course she looks nasty. That’s the fucking point!!!!!!! They should plaster this all over LA and NY and anywhere else where you HAVE to be thin to be in.

  • Damn bitch!

  • To answer Armani’s statement yes the medical definition of anorexia has nothing to do with fashion,but in today’s age of oversaturated materialism fashion and the media contribute to the non-traditional cases of anorexia. This disease has begun to infiltrate sectors of the population through society’s interpretation of beauty, that otherwise would have never been exposed to the disease. So yes, fashion does play a part in today’s outbreak of the disease in all cultures.

  • so that is her now? is she not getting help?
    it’s sad really, it must be painful and really hard to live with.

  • Anorexia is bad and definitely seen in the world of fashion and in Hollywood but it does not seem to plague the vast majority of the population either here in the USA or in Italy. There are better messages we can send young people like giving up cars or smoking. How many anorexic people do you know versus people who ought to give up eating Big Macs? Exactly.

  • How did the world get so twisted that starving yourself to death was the way to become beautiful?

Leave A Comment:





JOIN LOVEBSCOTT / SIGN IN